Pattanapong HirunardAs the media landscape has totally changed over the past three years, digital TV operators have tried to draw more people to watch their content on TV and digital channels such as YouTube, Facebook and Line TV. The Electronic Transactions Development Agency recently reported YouTube is the most popular social media platform among Thais, followed by Facebook and Line. Thais spend more than six hours a day on the internet, with YouTube providing daily entertainment for many, offering an opportunity for digital TV operators to focus on the changing media landscape. Recently two digital TV giants -- WorkPointTV and GMM Grammy (ONE31 and GMM 25) -- announced they both had surpassed 10 million YouTube subscribers. According to an industry source who asked not to be named, surpassing 10 million YouTube subscribers is not easy as the digital TV operators have to produce massive amounts of content for the platform consistently to draw organic users.

Source: Bangkok Post October 26, 2017 23:15 UTC